José Andrade
Colombian graphic designer, illustrator and game dev 👽✏️✨
Hi! I'm José a Colombian graphic designer, illustrator and game dev passionate about storytelling across mediums. With experience in creative quality, UI/UX, animation, and digital marketing, I thrive at the intersection of art and interactivity. Currently, I work as a Creative Quality Specialist at Design Pickle while pursuing independent projects that blend design, culture, and play.
My work often draws inspiration from Colombian heritage, cozy aesthetics, and narrative-driven design. I’ve created games like The Town Where We Met and Pueblito Lindo, exploring themes of community, memory, and cultural identity through playful mechanics. I also design expansive fan projects, including the Dorado Region for Pokémon, reimagining local myth and history in interactive form.Beyond design and development, I have a background in pedagogy and scientific illustration, and I was honored to receive the Latinx in Gaming grant. Whether I’m building a town, illustrating a story, or refining a digital experience, my goal is always the same: to craft worlds that feel meaningful, welcoming, and alive.
Quality Assurance Analyst and Graphic Designer with experience in global agencies such as Publicis Groupe and Design Pickle, as well as a strong background in freelance international projects. Specialized in Creative QA, graphic design, illustration, and workflow optimization, ensuring brand consistency and creative excellence across LATAM and global campaigns, with a proven track record of delivering 3000+ monthly assets and leading QA across 15+ countries.Skills
Creative & Design Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Figma, custom illustration, UI/UX design,
Quality Assurance & Workflow: Creative QA, Graphic Quality Control, Copy Review, Creative X, Workflow Optimization
Project Management & Remote Tools: Slack, Microsoft Teams, Asana, Trello, Jira, Notion, ClickUp
Office & Productivity: Microsoft Office (Word, Excel, PowerPoint), Google Suite (Docs, Sheets, Slides, Drive)
Languages: Spanish (Native), English (C1 Advanced); French (B2); English–Spanish TranslationExperience
MAY 2025 - PRESENT
Publicis Groupe (PXP), Bogotá, COL - Creative QA Analyst
Led the Creative QA process across 15+ LATAM markets for Nestlé Nutrition Studio as the sole Creative QA Analyst.
Conducted quality assurance on deliverables for social media, TV, digital campaigns, and print advertising.
Performed copy review to ensure linguistic accuracy, tone, and brand consistency.
Implemented workflow organization systems (weekly planners, brand-based file management), Reducing rework by 15% through structured feedback and QA processes.
Ensured regional brand consistency and error reduction across multi-market campaigns.
Provided English–Spanish translations for campaigns and materials when required.JUN 2023 - SEP 2025
Design Pickle, Scottsdale, USA (Remote) - Creative Quality Specialist
Reviewed and approved 3000+ creative deliverables monthly (30+ tickets/day, averaging 6–7 assets each), including graphic and logo/branding design and video assets, ensuring alignment with brand guidelines and client expectations.
Provided structured feedback and coaching to designers and video editors.JUL 2022 - JUN 2023
Branditt, Bogotá, COL- Graphic Designer
Designed and delivered creative assets for social media (LinkedIn, Facebook, Instagram), web campaigns (banners, blogs, emails), and digital marketing initiatives.
Produced videos, photography, motion graphics, and animations, enhancing engagement across multiple platforms.
Collaborated on branding and content strategies for multinational clients including Royal Canin, Michelin, and Bigpass Edenred, ensuring consistency across global campaigns.JUN 2017 - PRESENT
Freelance - Illustrator and Graphic Designer
Delivered custom illustration, branding systems, editorial illustrations, and promotional materials and graphic design solutions for international clients in Canada, the U.S., and LATAM.
Collaborated with organizations such as The GLOW Centre (University of Waterloo, Canada), Rock Paper Smashville, and multiple YouTube & Twitch content creators.
Built long-term client relationships through effective communication, project management, and creative problem-solving.Education
FEB 2024 - FEB 2025
National University of Colombia (Universidad Nacional de Colombia) - Specialization/Postgraduate Diploma in Design Pedagogy
Comprehensive training in visual communication, illustration, branding, and design theory.
Developed strong foundations in graphic design, digital media, and user-centered design (UI/UX).
Participated in multidisciplinary projects, combining art, technology, and communication to solve creative challenges.
Built technical expertise with Adobe Creative Suite, visual storytelling, and design research.JUN 2017- FEB 2022
National University of Colombia (Universidad Nacional de Colombia) - Bachelor’s Degree in Graphic Design
Focused on teaching methodologies, design theory, and learning processes applied to creative disciplines.
Explored the intersection of education and design, gaining expertise in mentoring, training, and communicating complex creative concepts.
Strengthened abilities to evaluate and guide creative work, complementing professional experience in creative quality assurance and feedback.JUN 2024- SEP 2024
National University of Colombia (Universidad Nacional de Colombia) - Diploma in Scientific IllustrationAUG 2021- OCT 2021
California Institute of the Arts (CalArts), Online (Coursera) - Courses in UI/UX Design and Graphic DesignAwards
Pickle’s Choice Award (2023, 2025) - Design Pickle
Internal quarterly recognition awarded twice for excellence in creative quality, process optimization, and QA standards.Latinx in Gaming Grant Winner (2023) - Latinx in Gaming
International grant awarded to support professional growth in the gaming and creative industries through education, equipment, and career development opportunities.
WIP
